Successful entrepreneurs are usually inspired by other successful entrepreneurs. One of the successful female entrepreneurs that I admire is Nikkia McClain.
She is a woman of empowerment, passionate, determined and committed to turning other peoples’ ideas into a reality while building successful businesses and living her life.
In our exclusive interview with Nikkia McClain who is the CEO of Tene`Nicole, a boutique one-stop full service public relations company that maximizes client’s exposure through their broad range of network of contacts in support of campaigns, events, goals, and initiatives. They pride themselves as a leader in this industry because of their distinctive, strategic and diverse public relations model that creates opportunities and results for clients.
You are an expert in Public Relations – how did you become involved in this sector? Was it something you always wanted to do? Public relations actually came looking for me and I haven’t looked back. I had no educational background in PR and my formal education and career was in business. It wasn’t something I always wanted to do, but once I got into PR- everything came naturally, of course with a few mistakes along the way.
What motivates you? Inspires you? A number of things motivates me- my family motivates me, life motivates me. My inspiration comes from knowing that I dealt with a number of trials and tribulations along the way, but that has never been able to stop me from achieving the things I continuously want in life: career, family, education, success and I still want more!
Why does a business need Public Relations? What public relations advice would you give a young entrepreneur starting up their first business, especially if their funds are limited? For an established business, I will always recommend PR. It not only creates value through earned media placement, but having PR is that repetitive positive image and message their audience can identify with creating brand awareness. For young entrepreneurs I would tell them to hold off on PR until they are established and in a position to have it. In the meantime, they need to understand they are their own publicists. They should network and generate their own buzz.
If you could go back in a time machine to the time when you were just getting started, what business related advice would you give yourself that can possibly help others? I would say, don’t be too eager to work with everyone. Truly think about your own brand and make sure the people you work with have that same vision as you.
Have you any plans (personal or business) that you can share with us about your future plans / goals / lifetime goals? I completed my Masters in Strategic Public Relations this past May, so I’m looking forward to working on my doctorate degree in the Fall. I’m working on “something” specifically for young entrepreneurs. I have seen over and over …..their is a need and I’m creating the solution to that problem. See I’m such a publicist! I can’t even talk about it, but I think it’s going to blow people away.