Queens of the catwalk reunite in the latest Balmain campaign confirming that the 90s will always reign supreme.
Olivier Rousteing, French fashion designer and creative director for Balmain, is no stranger to campaigns that get people talking. This campaign takes a break from today’s top models are refocuses on 90s supermodels Naomi Campbell, Cindy Crawford and Claudia Schiffer.
Like many campaigns, Rousteing announced this brilliant campaign through social media. The spring/summer 2016 ad features the models wearing fishnets, Victorian like ruffles, and many more of this years biggest trends.
What makes this shoot even more eye-catching is the fact that it’s shot entirely in black and white.
Balmain is a haute couture fashion house founded by Pierre Balmain in France. Pierre’s father owned a drapery business while his mother owned a fashion boutique. Growing up under fashion gave Pierre a great eye for design and a love for extravagant clothing.
The fashion house, started in 1945, became increasingly popular in fashion magazines, on runways, and with celebrities around 2008 and 2009. Rousteing joined the company in 2009 and in 2011, became it’s creative director, shifting the label back to French couture.
Rousteing describes his latest campaign with the supermodels a “dream come true” adding that while he was growing up, models served as his glimpse into the fashion world. He still attaches their photos to his mood boards today.
The supermodels in this campaign got their start in the fashion world at a young age, and continue to leave their mark on the industry today.
“It’s a new chapter for Balmain,” began Rousteing on the phone from Paris with American Vogue. “Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
If you haven’t already, you should definitely take a look at Balmain’s Spring/Summer 2016 womenswear show.