Yvette and Yvonne Rodriguez, 37, adored their Cuban grandmother who smoked cigars. Their parents didn’t smoke them, however, the twin sisters took their first puffs as teenagers. These beautiful, talented women are taking the male-dominated cigar world by storm…
“It was almost a seamless rite of passage growing up in the Cuban community in Miami, like taking our first sip of rum,” says Yvette.
Two years ago, they gave up their jobs in public relations and media, respectively, and launched their own cigar brand called Tres Lindas Cubanas. The name is from a folks song about three beautiful Cuban ladies. They’d like to think it’s them and their grandmother.
The twin sisters researched the industry and wasn’t at all surprised that it’s male-dominated. Women-owned cigar brands were simply not found. They did not let that deter their goals.
The United States has the largest market for cigars – followed by China, the Netherlands, Spain and France. More than 6 billion cigars were sold in 2015.
Breaking into the industry never worried them. With $10,000 of their own money, they recruited their boyfriends to join their startup. After one year, they debuted their cigar brand online and in cigar stores all over Miami.
Tres Lindas Cubanas generates more than $50,000 in annual revenue. The cigars sell between $8 and $10 each and are now in Illinois, Florida, Maryland, Texas, North Carolina and Washington.
The twin sisters have three signature cigars: “La clarita” which means fair-skinned and is a light-medium body; “la mulata” which means mixed black/white, much like their grandmother, is medium-full; and “la negritra” means black which is their strongest, full-bodied cigar.
The women represent a brand new demographic of cigar smokers – contemporary, urban and sophisticated. They are also introducing cigars to more women. Yvette and Yvonne are a testament to going for your dreams. If you have a passion for something, go for it! Yes!