Why Spotify Is The Millennial Hotspot


What a great way to be the DJ in your own world…

The way we listen to music has changed quite a bit over the past decade. With technology changing and the music industry changing, our listening habits have too and the good folks over at Spotify have released a study on people’s music listening habits at their 9-to-5 jobs.  There are a few things you should do to get you started on Spotify…

  • Buy the Premium Version
  • Start with Your Favorite Artists
  • Try Out The Curated Playlists
  • Share on Social Media

In a Business Matters Report on Billboard, people who stream are more likely to purchase music.  Users of on-demand music streaming services are 90% more likely than the average consumer to be heavy spenders on music. (They are also 50% more likely to be heavy spenders on event tickets.) This makes sense. On-demand music is the domain of serious music consumers. At $10 a month for web and mobile access, the $120 annual cost of a subscription service goes a long way to making a person a heavy spender. An earlier Nielsen report said the top two (out of six) spending groups, which account for 27% of all music consumers, average $402 and $344 annually on music purchases.

Who is listening anyway…

StupidDope discusses the habits of people at work and where people spend their time listening to Spotify. Music is proven to make you more productive. The interesting study found that two-thirds (61%) of the people they surveyed listened to something at their desks and that it made them happier and more productive.

Of those surveyed 36% said music helped them through the day, specifically the hours of 9am to 11am, 11am to 1pm and 2-4pm. The report also found that 20% said music alleviated job boredom and 16% used music as a way to drown out “annoying” co-workers. So what do you like to listen to as far as artists are concerned?  A survey showed that you listen to Adele (16%), Arctic Monkeys (14%), Rihanna and Mumford & Sons (13%), and Beyonce, Bruno Mars, and Katy Perry (12%).

Streaming Services

Kanye West is done with CD’s.  You may remember the popular Twitter rant where he said [quote]: “Please to all my friends fans and music lovers. Sign up to Tidal now.”

Streaming has become the de facto future of the music industry, but questions remain about just how much money artists can expect to make from services like Spotify and Tidal.  Check out these streaming services to see which is the best one for you.

  • YouTube Red
  • Tidal
  • Spotify
  • Apple Music
  • Pandora

Dorothy Smith


The Media Queen consultant is the creator/former editor in chief for Hype Hair magazine, Try It Yourself Hair, 2 Hype and other national fanzine magazines for the Word Up! publication house. Now the Editor for HerDaily.com