When it comes to the safest and most effective keratin hair treatments on the market, Lasio’s Professional Hair care stands out to be the best. There are thousands of videos and blog posts singing the praises of their daily hair repair and luxury styling products. And although their team works meticulously to create products that protect the integrity and health of hair first; many of Lasio’s fans doesn’t know anything about the mastermind behind the brand. Her Daily had the opportunity to chat with Lasio’s founder and CEO Nadine Ramos for a candid look at her flourishing business and what inspired her to produce great hair products for men and woman.
KS: Latinas account for 16.7 percent of the U.S. population, but just 2 percent of CEOs leading Fortune 500 companies. What are the struggles you face, if any as a Latina in this industry?
Nadine: I don’t believe the standard struggles I face as the CEO of a growing business has any connections with being Latina. On the contrary, I truly believe there is a huge market in the beauty industry. It’s supported greatly by big box stores, one in particular are the Target stores. They have a Latina entrepreneur campaign that is currently ongoing and pretty AWESOME!:-)
KS: What inspired you to have a beauty business?
Nadine: Growing up Latina in a house hold filled with girls, I always realized that I had a passion for fashion and beauty. We did not have the means to go to hair salons, so getting creative with doing our own hair was a must. I knew as an adult I needed to be in the beauty industry.
KS: What makes your products stand out from the rest?
Nadine: The core of all of our products are to bring health back to your hair. Every product contains nourishing ingredients to bring strength and energy back to every hair strand and you’ll see instant results within the first use of our products.
KS: What do you find to be your most asked question from your customers?
Nadine: I think the most asked question is, “How did I come up with such a unique formula?” My answer is: hard work, determination and not quitting until I found a perfect formula that truly restores health back into the hair.
KS: What new products and/or initiatives are rolling out of Lasio, Inc. for 2016?
Nadine: Lasio’s latest and greatest is our Trico pH System. The LASIO TRICO pH HAIR SYSTEM stimulates natural hair growth, reduces hair loss, balances the pH of the scalp, and strengthens hair to prevent breakage .
KS: What advice can you give to woman with natural hair?
Nadine: Moisture Moisture Moisture!! Use a leave-in conditioner to deposit nutrients and to protect against the heat from blow-drying and flat ironing.
KS: Do you have any other ventures coming up for the future?
Nadine: Actually, I do. I am opening another salon in Stroudsburg-PA. A keratin serviced only salon.
KS: How can people follow you on social media? And how can people find your products?
FB -nadineramos-mendez and Lasioprofessional
IG- nadineramos_lasio and lasioprofessional