Labels In The Fashion Industry: Are We Really Who We Wear?

label whores

Have you ever noticed when watching our favorite celebrities strut their stuff on the red carpet they are always asked the question: “So who are you wearing tonight?”

Translation: who designed that beautiful (or hideous) gown you’re wearing? Why are we so fascinated and curious as to who designed their outfit of choice for the evening? Does the designer of the outfit reflect the individual wearing it? If they are wearing Marc Jacobs, does it mean they are more high-class versus someone who wears Ann Taylor or Lane Bryant?

When it comes to shopping, we all have our “go to” stores and our favorite brands that we like to wear. Personally, I’ve never really been much of a brand girl in the world of fashion except when it comes to my handbags and shoes. Dooney and Bourke, yes please. Coach, absolutely! Naturalizers, UGGs, Pikolinos…I am a kid in a candy store! But why do we care what the labels on our clothing or accessories say? Who we wear should not define who we are in society, right? Unfortunately, that is not the case. We live in a world where labels are everything, especially in the fashion world.

Let me give you an example. Say you are going for a job interview dressed to the nines in a gorgeous Ralph Lauren cable knit dress (black of course), a beautiful and studded black handbag from Nine West, and a cute pair of Kelly and Katie Isabel Pumps from DSW (teal of course because your shoes should always make a statement when your outfit is basic). You are interviewing for a high-powered corporate executive assistant position and when you arrive, you see another girl dressed in a similar outfit. Her dress is almost the same, but there are subtle differences yet it still looks high fashion in style. Her shoes are similar in style to yours and so is her handbag, still slightly different. You compliment her and she says “Thank you. I bought this dress for $15 at Walmart! Can you believe it? It’s Faded Glory.” The shoes she bought at Payless, and the handbag was a gift from her grandmother who is obsessed with Dooney and Bourke. She looks fashionable, but her outfit cost her about $200 less than yours.

Fashion is not just about looking good. It is also about feeling good and feeling confident in what you are wearing. You know when you look good, and it doesn’t have to be in a $200 dress. I’m an avid shopper of JCPenny, Kohls, and yes, even Walmart at times because believe it or not, they actually have some really cute outfits. You just have to know where to look. I’m also a big believer in raiding the clearance racks. Sometimes you find hidden gems.

Who designs the clothes we wear should not reflect us as a person in society because let’s face it: the majority of us cannot afford those high fashion designers so we have to opt for the ‘off brand’ bargains instead.


College graduate with a B.A. in Communications. Writer. Bookworm. Millennial.